business
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Before starting my business I hadn’t given much thought to what goes into choosing a good market to sell to. I had a failed SaaS app under my belt, and I’d acknowledged one of the reasons it had failed was because of the market I’d chosen.
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I’ve been involved in enough launches over the years to know that it’s dangerous having high expectations. But this time was different I now had an existing audience to launch to.
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Another UK insurtech has closed its doors. This was one of the insurtechs I liked the look of. Their design was slick, they eliminated jargon and promised not to increase your premium if you made a claim. Good people building a good business.
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A podcast listener emailed me this question (someone listens to my podcast!). I have experience on both sides. I’ve built a product for an audience I knew nothing about before moving into a user segment I’m more familiar with.
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Sometimes redesigns are unnecessary. You have to understand why you’re doing it. The goal of With Jack’s redesign was to do a better job of showing the value of insurance and highlight With Jack's moving into a new stage of its life.
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I first heard this term on Justin Jackson’s blog. I’m not 100% sure if I’ve understood it correctly, but my interpretation is that company/founder fit is ensuring the business you build fits the kind of life you want to live.
