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In 2005 I inherited an insurance business from my late Dad. Weeks earlier I had been studying music at college. It was big leap to running a business in an industry I knew nothing about.
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Last week I celebrated putting my 50th freelancer on cover, but I want to start at the beginning and share how I won my first three customers.
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Every year I’m guilty of setting too many goals (and vague ones at that). ‘Be more successful’, ‘Earn more money’, ‘Get fitter’. This year I’ve put more thought into defining my goals.
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Maybe 4 months in business is too soon for a ‘Year In Review’, but I’m a sucker for those posts (and I’ve learned a lot in 4 months).
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An upside of manually processing quotes is striking up conversation with potential customers. If a quote doesn’t convert to a policy, I get to ask why. Now I know the number one reason I lose sales.
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Now I’m into With Jack’s full second month of trading… and it’s hard. I’m realising just how challenging it is to market and sell insurance, especially as a newcomer to an established industry.
