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I’ve built (and shipped!) various projects over the years. These have ranged from online courses to SaaS apps and podcasts. Some of these projects have failed. Others did OK. And With Jack—the business I’m building now—made money before it even launched.
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As of December 2016, 26% of people who got a quote with Jack became customers. Over the past 12 months we’ve been tweaking key parts of the customer journey. The conversion rate is now at 40%—a 14% improvement from 2016.
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I’m probably the only person to launch an insurance company in 2016 without automated quotes. How very internet of 1996. This was because I had: * no existing book of customers * no indication I could build a succesfull company * no funding It’s easy to see why insurers weren’t
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My last Year in Review was written when With Jack had barely launched. I was getting to grips with what tools to use, where to find customers and even who my customers were. Now I’ve been building With Jack for over a year. Spoiler: It doesn’t matter how
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At some point this year I started considering investment. The initial build of With Jack was funded with my own money (money I’d earned photographing weddings at the weekend).
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Here are three reasons why it took me over 2 years to launch With Jack.
