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As of December 2016, 26% of people who got a quote with Jack became customers. Over the past 12 months we’ve been tweaking key parts of the customer journey. The conversion rate is now at 40%—a 14% improvement from 2016.
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I’m probably the only person to launch an insurance company in 2016 without automated quotes. How very internet of 1996. This was because I had: * no existing book of customers * no indication I could build a succesfull company * no funding It’s easy to see why insurers weren’t
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My last Year in Review was written when With Jack had barely launched. I was getting to grips with what tools to use, where to find customers and even who my customers were. Now I’ve been building With Jack for over a year. Spoiler: It doesn’t matter how
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At some point this year I started considering investment. The initial build of With Jack was funded with my own money (money I’d earned photographing weddings at the weekend).
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Here are three reasons why it took me over 2 years to launch With Jack.
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Last week I cleaned out my home office and found a post-it note from 2013. It was a scribble of the insurance company I wanted to build, forming the basis of what would eventually become With Jack.
