I’m not convinced my business has product market fit. I’m 4 years deep so I should probably have it, or feel like I’m inching closer to achieving it. According to some people I do have PMF, but the definition of what it is changes depending on who you ask.
I don’t want this to be a traditional year in review, but I do want to document what it was like bootstrapping my business through a pandemic. 2020 turned out to be the most testing and lonely experience I’ve faced as a solo founder.
2019 was all about blocking out big chunks of my calendar to prepare my coverholder application for my binder. We’re heading in the right direction and have started 2020 by kicking off the development of the quote and bind system
According to the year progress account on Twitter, we’re 55% of the way through 2019. Coupled with the start of summer being quieter for my business, now seems a good time to revisit some of the goals I set myself and do a mid-year review.
Last week With Jack hit a huge milestone. I've sold over a quarter of a million pounds. This isn’t an arbitrary number. There’s a reason it’s an important milestone.
Before starting my business I hadn’t given much thought to what goes into choosing a good market to sell to. I had a failed SaaS app under my belt, and I’d acknowledged one of the reasons it had failed was because of the market I’d chosen.