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Ashley Baxter
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Ashley Baxter
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  • Feb 4

    January's mini experiment

    January's mini experiment

    Ashley Baxter

    I want to get back to growing With Jack after a year of distraction by running lots of mini experiments and being more intentional with measuring results. But January has been weird. The start of the year is usually a time of good intentions, but for me it was the

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  • Dec 11

    A difficult business year (but I'm optimistic for 2025)

    A difficult business year (but I'm optimistic for 2025)

    Ashley Baxter

    2024 was a poor year for With Jack. It's the most underwhelming 12 months since launching in 2016. Growth slowed and I saw an increase in churn. I can correlate this to a few events. Being able to pinpoint why it underperformed takes some of the sting out

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  • Oct 29

    Alexa, play my coding playlist

    Alexa, play my coding playlist

    Ashley Baxter

    A few weeks ago I settled on the first version of my idea to help freelancers in the event of late or non-payment. It looks like this: * interactive walkthrough * personalised action plan * practical assets like templates and tools This should be enough to address a pattern that cropped up during

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  • Oct 8

    Disruption. Just not the kind I wanted

    Disruption. Just not the kind I wanted

    Ashley Baxter

    When we talk about disruption in the context of an accelerator, we think of a new product or service being introduced to market. That was my intention. I signed up to Techscaler to develop a tool to help freelancers in the event of late or non-payment. Instead I'm

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  • Aug 27

    What I've learned from my first week of discovery calls

    What I've learned from my first week of discovery calls

    Ashley Baxter

    Techscaler kicks off next week. I've been getting a head start with late payment discovery calls so that my idea is already taking shape by the time the programme begins. There's no shame in needing to be held accountable One thing I've learned about

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  • Aug 6 business

    Techscaler - Autumn '24 cohort of Startup First Steps

    Noodling on a new idea and what that means for With Jack

    Ashley Baxter

    I'm participating in Startup First Steps, a 13-week accelerator. During the months of September, October and November I'll be exploring the viability of an idea I've been noodling on and bringing it to market.

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Noodling on a new idea and what that means for With Jack

Noodling on a new idea and what that means for With Jack

Product-Market Fit Struggles

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Ashley Baxter

My goal is to help 10,000 freelancers. This is where I'm documenting my progress.

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