Ashley Baxter
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business

Glasgow Has A New Tech Hub

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Glasgow has always lacked a central location for tech people to gather, to work, to hack. It seems to be something every other city has—even our neighbour, Edinburgh.

Last year, I started thinking about how I’d love to create that space.

Around the time I was having these thoughts, Michael happened to write a blog post on the exact same thing. Where is the heart of the Glasgow tech community?

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business

One Wild Saturday Night…

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… I set up Goals in Google Analytics. I’m kicking myself for not doing it sooner.

As I depend on a third-party platform to process insurance quotes for my business, I don’t have access to a lot of critical data.

I can’t see when users are abandoning the process, or how many people are completing the quote but not taking out insurance, for example.

The best I can do is set up a Goal on Analytics and see how many people click on the quote CTA. It may not explicitly tell me if they’ve completed all of the steps, but it’s a signal for how many quotes are being generated and where those users are coming from.

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business

108 Subscribers Later: My Email Course Experiment

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[UPDATE] Due to me being a n00b with the software I’m using for the drip campaign, the actual figure is 260 subscribers. Not 108. Nice!

Everybody encourages you to build a mailing list. I haven’t. Only because I’m unsure what value I can provide. What’s my ‘thing’? What can I bring to the table?

In keeping with my budgeted marketing experiments for Insurance by Jack, however, I created an email course. I wrote about surviving your first year as a freelancer, calling in favours from freelance friends for quotes, as well as including my own experience as a self-employed photographer.

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business

A Series Of Seemingly Insignificant Events

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It fascinates me that a series of seemingly insignificant events can potentially be tiny dots connecting to something much bigger—something which can change the course of your life, or simply provide you with options that weren’t previously available to you.

That’s what has been on my mind lately, and here’s why…

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personal

I Shipped Something: Lessons Learned From Building A Daily Stand-Up App

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I want to get into the habit of shipping. Having already launched a web app, I know I’m capable of managing my time effectively enough in pursuit of getting my ideas into people’s hands, but my web app was plagued with long development cycles and low morale.

Wanting to develop a habit for acting on my ideas, and inspired by Justin Jackson’s suggestion to create a small project for every unused domain you own, I suggested to Paddy—my Working Out co-host—we do something similar, which resulted in a mini-series for our podcast.