I met John in college. We were both studying music. Him a singer/songwriter, myself a drummer. If there was anyone on that course that would ‘make it’ in music, it was John. He had the whole package.
It’s buzzword central in the insurance industry at the moment. There’s a lot of rumbling about ‘disruption’, innovation and moving things in a digital direction.
Creatives have a lot of ideas and interests, but it often leads to a lack of focus. If, like me, you want to build a business but have multiple interests, choosing just one to concentrate on is difficult....
Want to sabotage your business in one simple step? Fail to define an audience.