… I set up Goals in Google Analytics. I’m kicking myself for not doing it sooner.
As I depend on a third-party platform to process insurance quotes for my business, I don’t have access to a lot of critical data.
I can’t see when users are abandoning the process, or how many people are completing the quote but not taking out insurance, for example.
The best I can do is set up a Goal on Analytics and see how many people click on the quote CTA. It may not explicitly tell me if they’ve completed all of the steps, but it’s a signal for how many quotes are being generated and where those users are coming from.