Ashley Baxter
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Last Chance

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Tomorrow I head to London for what I’m considering to be my last shot at this whole ‘simplifying technology in the insurance industry’ ambition.

It’s been my goal for a few years, but it’s never progressed with ease. It’s been a process of one step forward and two steps back, quickly followed by a period of stagnation.

This pattern has repeated itself for two-three years. Two-three years of disappointment and set-backs, only interspersed with the occasional triumph.

The strange thing is, the bumpy nature of this journey hasn’t weakened my desire to fulfil this goal. I still feel just as strongly (and capable) of achieving it. I don’t want to give up, but after many dead ends I am approaching tomorrow as my last chance.

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£2.2K In Side Project Revenue (And Not A Mailing List In Sight)

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There is a formula for successful product launches.

It doesn’t involve throwing ideas at the wall and seeing what sticks. It involves carefully defining an audience and building a mailing list around that audience.

What You're Meant To Do

Deliver high quality content to a list of engaged readers. These readers should value your content so much that—when it does come to offering a paid product—the foundation for trust has been laid and they’ll buy whatever you’re offering.

What I Did

Threw a tweet out into the ether and crossed my fingers.

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Glasgow Has A New Tech Hub

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Glasgow has always lacked a central location for tech people to gather, to work, to hack. It seems to be something every other city has—even our neighbour, Edinburgh.

Last year, I started thinking about how I’d love to create that space.

Around the time I was having these thoughts, Michael happened to write a blog post on the exact same thing. Where is the heart of the Glasgow tech community?

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One Wild Saturday Night…

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… I set up Goals in Google Analytics. I’m kicking myself for not doing it sooner.

As I depend on a third-party platform to process insurance quotes for my business, I don’t have access to a lot of critical data.

I can’t see when users are abandoning the process, or how many people are completing the quote but not taking out insurance, for example.

The best I can do is set up a Goal on Analytics and see how many people click on the quote CTA. It may not explicitly tell me if they’ve completed all of the steps, but it’s a signal for how many quotes are being generated and where those users are coming from.

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108 Subscribers Later: My Email Course Experiment

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[UPDATE] Due to me being a n00b with the software I’m using for the drip campaign, the actual figure is 260 subscribers. Not 108. Nice!

Everybody encourages you to build a mailing list. I haven’t. Only because I’m unsure what value I can provide. What’s my ‘thing’? What can I bring to the table?

In keeping with my budgeted marketing experiments for Insurance by Jack, however, I created an email course. I wrote about surviving your first year as a freelancer, calling in favours from freelance friends for quotes, as well as including my own experience as a self-employed photographer.