Last week With Jack hit a huge milestone. I've sold over a quarter of a million pounds. This isn’t an arbitrary number. There’s a reason it’s an important milestone.

Before starting my business I hadn’t given much thought to what goes into choosing a good market to sell to. I had a failed SaaS app under my belt, and I’d acknowledged one of the reasons it had failed was because of the market I’d chosen.

I’ve been involved in enough launches over the years to know that it’s dangerous having high expectations. But this time was different I now had an existing audience to launch to.

Another UK insurtech has closed its doors. This was one of the insurtechs I liked the look of. Their design was slick, they eliminated jargon and promised not to increase your premium if you made a claim. Good people building a good business.