Last Chance

Tomorrow I head to London for what I’m considering to be my last shot at this whole ‘simplifying technology in the insurance industry’ ambition.

It’s been my goal for a few years, but it’s never progressed with ease. It’s been a process of one step forward and two steps back, quickly followed by a period of stagnation.

This pattern has repeated itself for two-three years. Two-three years of disappointment and set-backs, only interspersed with the occasional triumph.

The strange thing is, the bumpy nature of this journey hasn’t weakened my desire to fulfil this goal. I still feel just as strongly (and capable) of achieving it. I don’t want to give up, but after many dead ends I am approaching tomorrow as my last chance.

Better Standards

I truly believe the UK insurance industry is in need of a make-over. Consumers expect to feel frustrated with insurance, whether it’s not understanding the jargon or struggling with the archaic technology.

It doesn’t have to be that way. It shouldn’t be that way. A new insurer has to come along who sets better standards. I (still) want that to be me.

While most insurers are competing on price, I want to build a better insurance company from a design and technology standpoint. I want to provide people with a pleasant customer journey—from initial quote to payment and any correspondence in-between.

I have been talking about this for years. Tomorrow is my last chance to not just talk the talk, but to walk the walk.

Ashley Baxter's Picture

About Ashley Baxter

Ashley is building With Jack, business insurance on a first name basis. She likes video games, photography, and her dog, Indie. Based in Glasgow, Scotland.

Glasgow, Scotland iamashley.co.uk