by Ashley Baxter — 3 min read

The 7 year itch

The seven-year itch floats the idea that our relationships begin to feel restless after a period of 7 years. We feel dissatisfied. Distracted. Everything feels… routine. I've been wondering if this restless angst also translates to life outside of relationships....

Product-Market Fit Struggles

Product-Market Fit Struggles

Ashley Baxter — 7 min read

I’m not convinced my business has product market fit. I’m 4 years deep so I should probably have it, or feel like I’m inching closer to achieving it. According to some people I do have PMF, but the definition of what it is changes depending on who you ask.

This Is Not A Year In Review

This Is Not A Year In Review

Ashley Baxter — 10 min read

I don’t want this to be a traditional year in review, but I do want to document what it was like bootstrapping my business through a pandemic. 2020 turned out to be the most testing and lonely experience I’ve faced as a solo founder.

2019: My Year In Review

2019: My Year In Review

Ashley Baxter — 8 min read

2019 was all about blocking out big chunks of my calendar to prepare my coverholder application for my binder. We’re heading in the right direction and have started 2020 by kicking off the development of the quote and bind system

Mid-Year Review

Mid-Year Review

Ashley Baxter — 6 min read

According to the year progress account on Twitter, we’re 55% of the way through 2019. Coupled with the start of summer being quieter for my business, now seems a good time to revisit some of the goals I set myself and do a mid-year review.

You’ve successfully subscribed to Ashley Baxter
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Success! Your email is updated.
Your link has expired
Success! Check your email for magic link to sign-in.